Additional Director General

Dr Nimish Rustagi

Dr Nimish Rustagi is ADG, IIMC. He is a 2001-batch officer of the Indian Information Service (IIS). Before this assignment, Dr Rustagi was the Deputy Press Secretary to the 14th President of India Shri Ram Nath Kovind. As an IIS Officer, he has also served in the Central Bureau of Communication and Cabinet Secretariat.

Dr Rustagi holds a PhD in Marketing (Consumer Behaviour) from the prestigious HEC Paris School of Management, France as well as an M.B.A. from the same institute. Dr Rustagi also holds a Master’s degree in Business Economics (University of Delhi) and a B. Com degree from Shri Ram College of Commerce.

His research has been published in leading academic journals such as the Journal of Consumer Research (ABDC, A*) and the Journal of Consumer Marketing (ABDC, A). He has presented his research at conferences such as EMAC (Belgium), EMAC (Norway), SCP (USA), ANZMAC (New Zealand) and the Academy of Marketing Conference (Ireland). His articles have been carried in popular media and websites such as the Hindustan Times, the Indian Express, and the CNBC.

In his free time, Dr Rustagi rides his motorbike and watches theatre.