• Duration : 1 year
• Course Director : Prof. Anand Pradhan
• Total Seats : 40

Course Syllabus

(3.86 MB)

In today’s fast-evolving media and business landscape, corporate communication and brand management are central to shaping public perception, driving engagement, and fostering trust. The Post Graduate Diploma in Corporate Communication and Brand Management (CC&BM) at IIMC Dhenkanal is a one-year, fully residential programme designed to equip aspiring communication professionals with the knowledge, practical skills, and ethical foundation required to succeed across diverse sectors- corporate, government, development sector, and politics.

This industry-oriented programme bridges the gap between theory and practice through a well-balanced curriculum covering corporate storytelling, stakeholder engagement, crisis communication, media relations, digital branding, and analytics-driven communication strategies. What makes this programme unique is its inclusive, sector-spanning approach. While many similar programmes focus only on corporate PR, the CC&BM diploma at IIMC Dhenkanal addresses the growing demand for trained communicators in government agencies, development organisations, crisis/disaster management bodies, and political consultancies.

Through immersive training, live projects, and expert mentorship, students will be prepared for dynamic roles in corporate communication, public affairs, reputation management, and brand leadership. With its strong emphasis on ethics, innovation, and industry alignment, this diploma aims to develop future-ready communication professionals who can lead with insight, impact, and integrity.

About IIMC Dhenkanal Campus 

Established in 1993, IIMC Dhenkanal is the Eastern regional campus of the Indian Institute of Mass Communication. Surrounded by the serene hills of Dhenkanal and located near the industrial hub of Odisha, the campus offers an enriching academic environment with state-of-the-art facilities and a strong legacy in media education. It offers a vibrant academic atmosphere supported by modern classrooms, hostels, a media lab, and a committed faculty. With programmes in English and Odia Journalism, and now expanding into corporate communication, IIMC Dhenkanal combines regional relevance with national excellence.