| Development
Communication |
| Module 1 |
Communication Media |
| Capsule 1 |
(Lectures, field visits, individual and
group assignments) |
| Unit 1 |
Communication as a tool of development |
| Unit 2 |
What is IEC |
| Unit 3 |
Planning an Information, Education |
| Unit 4 |
Media Approach |
| Unit 5 |
Study of IEC structures in Specified
Government departments: M/o H&FW,M/o Rural Development Communication |
| Unit 6 |
Methodology of IEC |
| Unit 7 |
Steps to start a Health Education
Programme |
| Unit 8 |
Bringing about Behavioral change
through oral-visual aids |
| Capsule 2 |
(Individual and group assignments,
workshop) |
| Unit 1 |
Developing, monitoring and evaluation
plan for IEC activities including materials |
| Module 2 |
Campaign Planning |
| Capsule 1 |
(Individual and group assignments,
workshop) |
| Unit 1 |
Process of campaign plan |
| Unit 2 |
|
| Capsule 2 |
(Individual and group assignments,
workshop) |
| Unit 1 |
Campaign plan/presentation to the
client |
| Unit 2 |
Pretesting |
| Unit 3 |
Post Campaign Evaluation/impact study |
| Unit 4 |
Campaign Budgeting/Ad-spend |
| Unit 5 |
Creativity and relevance of continuity
in multiple media campaigns |
| Capsule 3 |
(Workshop) |
| Unit 1 |
Defining a problems for working out a
campaign
(officers trainee will be expected to identify a problem, conceptualize
and produce a multiple media campaign in groups) |
| Module 3 |
Social Marketing and marketing
management |
| Capsule 1 |
(Lectures, field visits, individual and
group assignments) |
| Unit 1 |
Social marketing Management concepts,
ideas, programmes , products, brands, brand marketing |
| Unit 2 |
Communication as a marketing tool |
| Unit 3 |
promotional films and marketing films
|
| Unit 4 |
Corporation of Governance, marketing of
commercial time and advertising space. TRP rating, Galluop information
poll technology psychology |
| Part 2 |
| Module 1 |
Public Communication |
| Capsule 1 |
(Lectures, individual and group
assignments) |
| Unit 1 |
Development of public communication and
the communication scene in India |
| Capsule 2 |
(Lectures, individual and group
assignments) |
| Unit 1 |
Comparative Study of public
communication institution in UK, USA ,Canada Australia and India |
| Unit 2 |
Communication Government policy |
| Unit 3 |
Propaganda Vs Communication,
International Commission for study of Communication problems;
Communication as an instrument of public service and social change |
| Module 2 |
Communication. media and Legal
Frame Work |
| Capsule 1 |
(Lectures, individual and group
assignments) |
| Unit 1 |
Legislation Governing public
communication and the media-India telegraph act 1865, Official Screats
Act 1923,Indian Press (Emergency) power act 1931,Press (Objectionable
matter) Act 1951, Newspapers(Price and page) Act 1956, Press Council
Act, Defence of India Act, Indecent Representation Of Women Act and
Broadcast Bill (proposed),Cable Television networks (Regulations) Act
National Media Policy,Prim Media Policy1956 and like. |
| Capsule 2 |
(Lectures, individual and group
assignments, workshop) |
| Unit 1 |
Media Ethics |
| Module 4 |
Principles and Practice of Management |
| Capsule 1 |
(Lectures, field visit, individual and group
assignments, workshop) |
| Unit 1 |
Basic of Management, various theories
and models management |
| Unit 2 |
Management Vs Administration. Strategic
Planning , work culture. Unit:1 Theory of motivation ,conflict
management, transactional analysis ,games, quality circles ,T-group, etc
|
| Module 5 |
Financial management |
| Capsule 1 |
(Lectures, field visit, individual and group
assignments, workshop) |
| Unit 1 |
Basic concept fi cash flow, fund flow,
EPS, holding and their varieties, Basic provision of the companies Act,
MRTP Act: Obligation ,rights and duties of tax payers ,Fiscal Vs
financial administration |
| Unit 2 |
Center-state relation through Finance
Commission and their impact on the Federal structure, devaluation of
financial resources, decentralized financial management, RBI and the
banking system, rural banking and development communication through
dissemination of peoples programme |
| Module 6 |
Administration Finance (2 Weeks) |
| Capsule 1 |
(Lectures, field visit, individual and group
assignments, workshop) |
| Unit 1 |
Transaction of business rules |
| Unit 2 |
Manual of office procedure |
| Unit 3 |
Preparation of Cabinet Notes |
| Unit 4 |
Procedure for putting up files, draft
replies to parliament |
| Unit 5 |
General finance rules, procedure in
Govt |
| Unit 6 |
Delegation of financial power rule
|
| Unit 7 |
Preparation of budget |
| Part 3 |
| Module 1 |
International Cooperation and
multilateral negotiation |
| Capsule 1 |
(Lectures, individual and group
assignments ) |
| Capsule 2 |
(Lectures, field visit, individual and
group assignments, workshop) |
| Unit 1 |
Study of structure of GATT, WTO |
| Unit 2 |
Intellectual Property Rights and its
implication for India |
| Unit 3 |
Bilateral and Multilateral cooperation
in the area of information and culture |
| Unit 4 |
Multilateral negotiating skills |
| Unit 5 |
International Programme for development
Communication of UNESCO, NANAP, COMMINAC, UNDP, UINCEF, SAARC |
| Unit 6 |
Communication of UNESCO, NANAP,
COMMINAC, UNDP, UINCEF, SAARC |
| Unit 7 |
Cultural Exchange Programme |
| Unit 8 |
Information agreements, protocals, MOUs |
