| Module 1: |
How Communication Works |
| Capsule: 1 |
(Lectures, discussion and research
assignment) |
| Unit:1 |
Communication: concepts, process and
function |
| Unit:2 |
Interpersonal, Group and
mass-communication |
| Unit:3 |
verbal, non verbal and visual
communication |
| Unit:4 |
Models of communication and the latest
trend in the development of the theory of human communication |
| Capsule: 2 |
(Lectures/ individual and group
assignment)
|
| Unit:1 |
Society, culture and communication
media |
| Unit:2 |
Origin and growth of mass media
mass communication and individual
information needs, patterns of human behavior
comprehension, creditability, formation of attitude
impact, motivation and action |
| Capsule: 3 |
(Lectures/ individual and group
assignment)
|
| Unit:1 |
Language and communication |
| Unit:1 |
Language and mass communication and
society |
| Unit:2 |
Speech Communication |
| Module 3: |
Print Communication:
Concepts/processes and Skills |
| Capsule: 1 |
(Lectures/ individual and group
assignment)
|
| Unit 1: |
Tool and techniques of effective
writing |
| Capsule: 2 |
|
| Unit 1: |
Editoria l Structure of newspapers,
magazines and news agencies. |
| Capsule: 3 |
|
| Unit 1: |
News: Concept and Range |
| Unit 2: |
Reporting : Basic principles and
guidelines |
| Unit 3: |
Reporting Beats, reporting styles |
| Unit 4: |
Interviews and opinion writing |
| Capsule: 4 |
|
| Unit 1: |
Editing process and techniques, editing
symbols |
| Unit 2: |
Newspaper vocabulary, newspaper
language |
| Unit 3: |
News flow and copy organisation |
| Unit 4: |
Intro writing, Headlines, Art of
headline writing |
| Capsule: 5 |
|
| Unit 1: |
Tools and Techniques of effective
writing |
| Unit 2: |
Features, types of features and feature
writing |
| Unit 3: |
Preparation of background |
| Unit 4: |
Press release and press communiqués
|
| Unit 5: |
Writing reports |
| Module 4 |
Use of Visual for effective
Communication |
| Capsule: 1 |
(Lectures/ individual and group
assignment) |
| Unit 1: |
Visual perception and visual persuasion
|
| Unit 2: |
Concepts and function graphic
communication |
| Capsule: 2 |
(Lectures/workshops) |
| Unit 1: |
Design Principles |
| Unit 2: |
Study of type and type faces |
| Unit 3: |
Use of colours in design |
| Unit 4: |
Design application: layout,logo,trade
mark, etc |
| Capsule: 3 |
(Lectures/ individual and group
assignment) |
| Unit 1: |
Tools and techniques of photography
|
| Unit 2: |
Photography and mass communication
|
| Module 7: |
Advertising: concepts and
principles |
| Capsule: 1 |
(Lectures, field visit, individual and
group assignment) |
| Unit 1: |
Evaluation, relevance and
classification of advertising |
| Unit 2: |
Advertising agency management, account
planning, client servicing, media planning,brand building |
| Unit 3: |
Role of creativity and advertising
|
| Unit 4: |
Interface of copy writing and visual
creativity |
| Capsule: 2 |
(Lectures/ individual and group
assignment) |
| Unit 1: |
Marketing, Advertising and mediaplanning |
| Unit 2: |
Analysis, techniques and implication of
media plan |
| Unit 3: |
Media options and evaluation techniques |
| Module 8: |
Socio Cultural Communication |
| Capsule: 1 |
(Lectures/ individual and group assignment) |
| Unit 1: |
Appreciation of performing Arts, music
and drama: the liberal arts, music, musicology and basic application of
music in socio cultural communication |
| Unit 2: |
The evaluation of theater linguistic
variation in India scenario, cultural pluralism and Vs National
Symbiosis in the theatre movement: street theatre as a potent form of
communication, creativity and theatre, the social drama, dramatization
and creative communication: emotional intelligence and creative response
in administration; management of stress and emotional response; lateral
thinking and emotional intelligence |
| Unit 3: |
Appreciation of plastic/literary arts
including painting and sculpture and poetry |
| Module 9: |
Communication Research |
| Capsule: 1 |
(Lectures/ individual and group
assignment) |
| Unit 1: |
Social Research Methodology |
| Unit 2: |
Definition Scope and relevance |
| Unit 3: |
Research Design |
| Unit 4: |
Quantitative method of design |
| Unit 5: |
Sampling Techniques |
| Unit 6: |
Formal and informal Shedules |
| Unit 7: |
Preparation of questionaire |
| Unit 8: |
Method of data collection |
| Unit 9: |
Preparation of data |
| Unit 10: |
Analysis of data and report preparation
|
| Unit 11: |
Identification of project |
| Unit 12: |
presentation of the report |
| Module 10: |
Computer Literacy |
| Capsule: 1 |
(Individual and group Assignments) |
| Unit 1: |
Word Processing tools and techniques |
| Unit 2: |
Drawing and painting tools techniques |
| Unit 3: |
Spreadsheet tools and techniques |
| Unit 4: |
Database tools and techniques |
| Capsule: 2 |
(Individual and group Assignments) |
| Unit 1: |
Communication tools and assignment
|
| Capsule: 3 |
(Individual and group Assignments) |
| Unit: 1 |
Desk top publishing tool and techniques |
