Research Contributions  

• Terrorist attack on the USA - a perception mapping study and media content analysis (IIMC 2001)

The study was designed to cover the perception of Delhites after the 9-11 and media content analysis for two weeks. About 100 students worked under my supervision for field survey and content analysis.  

• Media influence on the Mahakumbh visitors (IIMC, 2001)

(An estimated 70 million people, including journalists from various countries congregated at the Mahakumbh festival in January 2001 for what was considered an unparalleled spectacle. The research sample of 3060 comprised 11 per cent overseas visitors).  

• The emerging Indian Society @ dotcom: an analysis of advertisements in mainstream newspapers. [IIMC, July 2000]

(The year 2000 witnessed the emergence of scores of dotcom companies who were spending ruthlessly to be in the reckoning. The study looked both at the quantitative and qualitative aspect of advertising in various mainstream English dailies and matched the ad-spent vis-à-vis the comparative reach of publications).  

• Knowing the media mind on Bill Clinton’s India visit: An editorial content analysis of major Indian newspapers- 15-31 March 2000

(The visit of the US President enthused most of the mainstream newspapers in writing stories, which were not always serious. Some even bordered the frivolous. An attempt was made to see how the editorials looked at the visit and what agenda they set for his visit and the expectations from his visit)  

• Information War- is media a victim or a tool?   [IIMC, 1999]

{The Study was conducted jointly with Prof. S Sarkar when the border conflict between India and Pakistan at Kargil was at its peak in May- June 1999 The research content-analyzed a cross section of newspapers from India, Pakistan, USA and Britain}.  

• Branding of politicians- a perception Mapping Study of the College Youth.  [1999]

Appreciating the emergence of spin-doctors who leave no effort in presenting politicians as brands, the study included major players during the 13^th parliamentary elections and mapped the perceptions of the Indian youth. The study analyzed the findings based on Kapfrer’s model. Three researchers jointly conducted the study: J Jethwaney et al.}  

• IIMC Poll –Lok Sabha Elections 1999: Perceptions of Media persons

{The study was jointly conducted jointly with Prof. S Sarkar, to gauge the issues that were on the minds of political correspondents, editors  and media managers before the 1999 General Elections in India}  

• Pre-test and Post-test of Outdoor media campaign on Child Prostitution. [1998]

(The study was conducted for the UNICEF and Human Rights Commission in 1998 jointly with Dr. Abhilasha Kumari).  

• Impact of mass media and other campaigning techniques on Delhi Women. [1993]

{Friedrich Ebart Stiftung (FES) from Germany sponsored the study. The Study was undertaken, when Delhi , the capital city of India got its own legislative assembly in 1993}.  

• North-South and South-South Audio visual Co-productions 1991-92

{The study was conducted for UNESCO/IDATE}  

• Impact of multi-media campaigns at the Ardh Kumbh Mela- 1992.

{The study was undertaken with another researcher for the Information and Broadcasting Ministry. Ardh Kumbh Mela is a religious congregation held every six years at Hardwar , a holy place for the Hindus when millions of people come for a holy dip in the river. The study was conducted to see “ad recall and comprehension” of the visitors}.  

• Tenth General Election- A Study & Content analysis of the major campaigns 1991

{The study was undertaken for the Indian Institute of Mass communication. It looked at the Theory of Rhetoric propounded by Aristotle and analyzed the content, tone and tenor of campaign of major players}.  

Social marketing consultancies on behalf of IIMC  

·         Lead consultant for USAID project on Disaster management Course development- (2008).

·         Lead consultant for preparing of Media and Public Health a WHO Trainer’s Guide for Public Information Officers, (2008).

·         Project head in conceptualizing and production of a Multimedia template for Media on reporting HIV and AIDS for UNESCO and coordination with 07 other SAARC country representatives for making their country-specific templates.  (2008).

·         Project consultant for ESIC’s publicity needs and on brand/image building proposal (2007).

·         Designed and conducted workshop for IEC strategies for National program in Mental Health (In stage II, a creative workshop was conducted and prototypes of campaign input were produced and presented to the GOI,  December, 2004)

·         Development of material for Institute of Communicable Diseases , Ministry of  Health and Family Welfare (2002).

·         Project head for a multi-media campaign with strategy on exhorting youth in favor of juices against aerated drinks for Ministry of Food processing, 2001.

·         Capacity building proposal for Center of Health Education , Government of India (WHO project) (1998-99).

·         Communication strategy proposal for Anti-Tuberculosis campaign (Ministry of Health- a W H O project) (1993-94).